A few days ago I came back home from Nepal, where I was on assignment for an NGO Operation a Days Work Finland. It’s such an honour to work for them, they do very important work to empower youth in many corners of earth. After completing the work, doing video interviews in the eastern parts of Nepal, I had some days to enjoy Kathmandu and work on my project Empty.
Empty (working title) is a project with which I criticise consumerism as a cultural ideology by depicting empty billboards. As climate change is the biggest threat to the mankind, the project challenges the current reality of economic growth being the leading value of this global zero-sum game.
I have been working on the project loosely from 2016, yet it’s now more timely than ever. As Covid-19 is taking over the world it also forces us to reset. Huge efforts and investments are made to save the market and companies from bankruptcy, yet this is predicted to be just the beginning. Is our system bases on economic growth, yet is so fragile that can be subverted and shaken so greatly in such a short time worth to be revived?
Stay safe out there!